Blackpool has been drawing holiday makers to it since the 1920’s. Indeed by 1930 over 7 million holiday makers were flocking here. Most famous for its iconic tower, Blackpool has kept reinventing itself in order to retain its traditional British holiday destination tag. It has done this by managing to combine a natural seaside setting where donkey rides are still offered to children, and sticks of rock (first made in Blackpool) are still consumed and trams take tourists up and down the promenade with all the 21st century amusements at its ever popular pleasure beach, including the ‘Big One’ – the tallest and fastest roller coaster in Europe.